Use conversational tone. One of the things that you would like to achieve when writing articles for your blog is to make that much-needed connection with your audience. You would want them to feel that they're talking to somebody who knows where they are coming from so you can easily build trust. It would help if you keep your tone friendly and conversational. It's okay to inject humor once in a while, to ask questions, etc. to engage your readers.
Link your articles. You would want your visitors to stay more than a couple of minutes when they visit your blog. The longer they stay, the better your chances of converting them to regular visitors. One of the best ways to do this is by linking your articles to other articles on the same topic to promote further reading.
Deliver great information There's no doubt in my mind that your blog will become the talk of the town if you strive to share nothing but amazing information each time you tap on your keyboard. Offer expert advise (your readers will love you for this), answer frequently asked questions, and share trade secrets and insider tips.