In recent years, the second-hand book trading market has developed rapidly. At present, the mainstream business models in the market can be divided into two types. One is the C2C model represented by comprehensive platforms such as Xianyu and Zhuanzhuan; the other is to catch more fish. The C2B2C model represented by vertical platforms such as , Whale Whale, etc. This article will introduce the evolution logic of the development of second-hand book trading from C2C matching to C2B2C buyout model, and focus on the re-innovation of the C2B2C model by "Whale Whale", analyze the advantages and disadvantages of its "points model" for you, and hope to help you Inspired. 1. From C2C matchmaking mode to C2B2C buyout mode
According to data released by the China Internet Economic Research Institute, as of the end of 2017, the transaction scale of idle items in China has reached 500 billion yuan, and the annual growth rate is more than 30%. Second-hand transactions have gradually become a relatively mature and rational consumption concept. Due to the single supply channel of second-hand transactions, mainly from individual phone number list sellers on the platform, it is difficult to "standardize". Therefore, mainstream second-hand e-commerce companies represented by "Xianyu" adopt the C2C matching mode. But "non-standard" means that users spend a lot of time thinking about "is this thing worth this price" when purchasing goods . This decision-making psychology is called transaction friction psychology in economics, which leads to the high transaction efficiency of the market. Low.
The data reported by iResearch shows that the transaction cycle of an item on the traditional second-hand trading platform is about 20 days, and only less than 20% of the items can be successfully traded in a year. Therefore, the second-hand book category, with its spiritual product attributes, its value is not easily damaged, and standardized pricing, has carried out the transformation of the C2B2C buyout model earlier. All sales are intensive and standardized in nature, providing a complete set of pricing, recycling, refurbishment, and recycling services. The value endorsement by the platform reduces the transaction friction in the process, the representative of which is "catch more fish". The "roaming whale" to be introduced in this article has made another innovation on the basis of the C2B2C buyout model. The model of "original price recovery"