Difference Between Marketing CRM and Sales CRM?

Marketing CRM and Sales CRM are designed to help businesses manage customer relationships, but they focus on different parts of the process. Marketing CRM is all about attracting new customers and keeping them engaged through things like email campaigns, ads, and social media. It helps businesses reach out to potential leads. Sales CRM is used by sales teams to track and manage leads as they move through the sales process. It helps them follow up, close deals, and build stronger relationships with customers.