There is a very interesting phenomenon. Behind every WeChat update, ios will always be updated in advance, and Android will be updated one step later, which leads to poor information asymmetry; due to equipment problems, passive identity is generated, This kind of dissemination of information between different devices will give the iOS side an advantage and enjoy a virtual "status".
According to the data of Analysys Qianfan, there are more WeChat ios clients than a single Android device.
The potential formula behind being swiped by WeChat 8.0
(This phenomenon can be explained from another perspective of the product, because the ios update channel is more single than the Android update channel, which makes it more convenient to upload ios.)
This time, the WeChat 8.0 Moments, the most popular in the community, is the latest version of WeChat animation.
Trying something new, experiencing it, and being the first to use it has become one of the strong enough incentives to drive this matter; and whenever a major version update occurs, the time difference between the iOS and Android versions is updated and released, which is enough to drive the spread of "hot" ' engine.
The potential formula behind being swiped by WeChat 8.0
The connection of incentives and incentives, considering both the product and version differences, to find the most suitable connection point for the most suitable connection, so that we will share, share, and show off those that make us look good thing.
Looking back at the last case of WeChat swiping, isn't it the time when WeChat's "face covering" expression came out.
At that time, because of the scarcity and rarity, a series of expressions such as "covering your face" quickly caused various dissemination in the WeChat Moments; reviewing the last "covering your face" expression and this WeChat 8.0 update, you can find that There are similarities in the same purpose, because ios needs to be updated earlier than Android, and the value of identity will lead to viral spread.
04 The pusher of WeChat
And this is the driving force behind the crazy rumors of WeChat 8.0; there is also a formula behind the push hand, understand the formula behind it, let us country email list review the rules of social currency.
People tend to choose iconic identity signals as the basis for judging their identity. People like to share them because they will feel that it is a reflection of their personal identity, which will make them look smarter, more witty, and get more praise. ; curate something that embodies their identity, eg, leverages the game's scarcity and exclusivity to increase its attribution.
1. Formula 1: Share the information of version 8.0, this is the sense of honor
The above also explained the relevant content. When others have not noticed it, or have not noticed it yet and used it, take the lead in throwing out the existing and processed information, which will cause a chain reaction; for example, if you get likes in the circle of friends, Or other people's private messages, or even cause feedback in the community, these will be a sense of honor.
And bring its own social attributes. This is "Heavenly Realm".
The potential formula behind being swiped by WeChat 8.0
The annual summary of Alipay Jifu, NetEase playlist, and aviation record summary are all based on the sense of honor.
2. Formula 2: Pushing the status to the top, it is the status symbol
In WeChat 8.0, it is difficult for ordinary people to capture the identity symbol formula; but in the WeChat 8.0 version, this figure does appear, but this is not intentional, but a part of product design. This is the rule that WeChat friends can break through 5,000 and accommodate 100 million friends.
The potential formula behind being swiped by WeChat 8.0
This will not have a great sense of feedback for ordinary people, but for friends with more than 5,000 friends, relatively speaking, it is a class or even a circle; for coming or breaking through this class, it is a very worthy event to celebrate, and This is a status symbol, a symbol of being in the same circle, a symbol of outward expression.
The similar formula of status symbol can be clearly and nakedly felt in Taobao and Alipay; at the end of the year or at the end of the year, the consumption and detailed bills generated by Taobao and Alipay are the symbol of the status of the class; half-year consumption 10 10,000, it is completely different from the people who consume 30,000 people a year, and the pride in sharing it is completely different, and this is the identity.
The potential formula behind being swiped by WeChat 8.0
There are many other symbols of identity, such as the release of the new iPhone 12, the first batch of users to acquire a sense of identity; handbags showing users with withdrawals of 100 million yuan; black cards of credit cards; star index of Starbucks; credit card limit, etc., these All are symbols.
3. Formula 3: Let the material speak and give more imaginative value
Remember when you updated, the opening copy on the WeChat homepage, each copy can be associated with the product function, and similarly, each copy can be associated to produce your value.
Communication material is not innate, it is created by people.
No matter how old the products and ideas are, as long as the method is appropriate, they can still achieve the effect of word of mouth. As long as the products and ideas themselves are valuable, this is the rule - this may be the point of the WeChat team.