Franchises often do it better Yes, even in the 1980's when Buy Email List the Churchill and Lewis first published their article, it was acknowledged that Buy Email List franchised businesses moved through the stages to Success and Rapid Growth better than those not franchised. Why? Because franchises often have the following advantages: First of all, they have, in most Buy Email List cases, a franchisor who really understands, through experience, the essentials of business.
Making sure clear structures are in place from the beginning to move through Existence and Survival fast. At the very least they will have: A marketing plan developed from extensive research Promotion and other start-up support such as brand identification Buy Email List Sophisticated information and control systems so the whole franchise can be monitored Buy Email List Operating procedures that are standardized and very well developed so delegation is consistent and efficient.
I would add that, if the franchisor has really Buy Email List done the homework, there will also be: Strong leadership for the group and an understanding Buy Email List of managing teams of equal partners Good strategic and operational planning which has input from all franchise partners And a very clear understanding of money management in the franchise group, Buy Email List making sure that all levels of the franchise can be profitable.