The proposed content was delivered primarily during the email list speech at the european summit. It is one of the largest affiliate marketing conferences in the areas of dating, gambling, games, and other online marketing. Affiliate marketing is a dynamic industry. Despite the myriad of opinions claiming that affiliate marketing is dead, total affiliate marketing spending is expected to exceed $ 6.8 billion by 2020 . This is more than 50% higher than the 2016 total . Affiliate marketing challenges however, while affiliate marketing offers many opportunities to make money online, there are also some risks and challenges that deserve consideration.
This post lists three common challenges facing affiliate marketers. Continue reading to find out how to overcome them to better predict and control your success in this industry. Challenges affiliates face today: advertising fraud boom browser ad restrictions block ads advertising fraud is a perceived issue advertising fraud is one of the most talked about issues as it affects almost every player in the online advertising industry. In 2018, click fraud lost about $ 51 million a day, or $ 19 billion a year , according to the latest research . Statistically, this corresponds to an increase of 227% over two years.
Financial losses, messy analytics, reputational damage, and email list damage to affiliate-advertiser relationships are the main damages caused by advertising fraud. To fight scams, you need to understand and recognize different types of scams. The most common ones are:click spam: this type of scam occurs when a scammer attributed a click to a user who did not click and was completely unaware of this fact. Click injection: the type of click spam exposed to android devices. Device farm: also known as phone farm or click farm, it is used for rogue click creation, installation, and mobile engagement. Domain spoofing; cookie stuffing: consists of attaching multiple cookies to a user without the user's knowledge. Agent sales; wait affiliate marketing challenges image source: fraudscore.