The private domain traffic operation traffic is roughly divided into two parts: traffic introduction and traffic operation closed-loop; In order to continuously introduce traffic into the private executive list domain, the closed-loop traffic operation refers to the closed-loop process of private domain operation that needs to be achieved through traffic activation, transaction conversion, sharing executive list and fission, and repurchase of old customers during the private domain traffic operation process. Simply put, it is roughly divided into 5 steps.
Traffic introduction-traffic operation-transaction conversion-sharing fission-repurchase by old customers The first node: traffic introduction Traffic introduction can be executive list divided into three sources: advertising traffic, content traffic and other traffic : Advertising sources are mainly common public domain traffic, that is, traffic sources based on performance advertising, search executive list ranking, platform algorithms, display advertising, etc., such as SEM, information flow advertising, etc. Content traffic is mainly based on traffic in the form of short videos, live broadcasts, graphics and texts, such as traffic from live broadcasts such as Douyin and Taobao.
Other traffic includes traffic induced by various executive list promotional activities, as well as traffic from offline stores, offline advertising and other sources. Through the continuous development and growth of traffic in the public domain, create sound volume, gain maximum executive list exposure, and then guide traffic to the private domain. The second node: traffic operation executive list When the traffic is introduced into its own private domain traffic pool through public domain traffic, it needs to continue to operate and mine user value. There are three main dimensions to the method of operation.