Search engines will trawl content associated to you and your web pages and reward you for it. By rewarding - I mean ranking you higher on their specific search pages. An alternative to this, in order to increase brand awareness and improve click-through rates at a greater speed, are Facebook Ads. In terms of a display & remarketing tool, Facebook Ads are one of the best around and can provide you with that quick win, similar to a PPC campaign. By using Facebook's Ad builder you can target specific audiences based on age, gender, hobbies and interests, and then through the use of analytical software you can monitor the performance and effectiveness of each ad.
This gives you a great insight to the successfulness of your ads and your customer behavior which can all be taken on board for future campaigns. The joy is you can spend from as little as £5 to £5000 pounds and still recoup some reward. You may decide to allocate yourself with a monthly advertising budget and it may not work, at first, but trialing things out and learning from them is the foundation of most success stories. That's easy for some to say, I know. Nevertheless, if you're going to embrace "The Facebook" and embark on a social journey by inviting your audiences to observe and engage with what you're doing, it's important to give them something aesthetically pleasing to look at. Well branded, organized posts and Facebook pages are more likely to be taken seriously within the business sector.
Ensuring your logo is present and your images are within the correct dimensions is just the basics. Don't be afraid to play around with different design ideas, once they're changed they don't become cemented or unchangeable - you can always change them back. In fact, it's sometimes nice to refresh the look of your page so that it doesn't become stagnated. At the same time, you may prefer to keep it consistent for familiarity. Either way, just ensure the color scheme and branding go hand in hand with your page. One final tip is to check your page is compatible on your mobile or tablet as they can often appear slightly different.